Beyond the M.B.A. – Need A New Plan

There was a time

when companies thought the key to success was hiring the best and brightest for the executive suite. And it probably was. The MBA, especially from a prestigious school, was seen as the minimum requirement for an office on the top floor. But along the way, something happened.

A gap opened between the C-level execs and their customer base. The longer and farther they are away from the people who spend money on their products, the less likely it is that their “reality” coincides with their customers’ reality.

Beyond the MBA IS NOT

an indictment of advanced learning, but IT IS an observation over time of the results of letting this condition persist.

In 2022, we live in unprecedented times. It seems like the perfect storm of financial problems, shortage of leadership, lawlessness that goes unpunished, and a general apathy in much of the populace. Translated, this means more difficulty satisfying our customers.

Beyond the MBA addresses

this growing issue in simple “maxims” of how to stand out from your competitors. Much of what you’ll read, will be a refresher (and for some, maybe new) but in a readable, down-to-earth style of ten key things we can all do personally and corporately to embrace our customers in a tangible, financially profitable way. They are clearly stated with examples from my own business career that anybody can implement. It’s not rocket science and it doesn’t require an investment in new technology. But it does demand a shift in thinking and focus.

I believe if you approach this with an open mind and honest evaluation of how many of these ten could use a tune-up in your company, you’ll see amazing results in productivity, customer retention, and most importantly, better bottom lines.

I would love to hear from you about your successes (phservices.books@gmail.com).

There was a time

Beyond the MBA IS NOT

Beyond the MBA addresses

About the Author

Maxim #1 – Everything MUST be in writing

Maxim #9 – Never Stop Growing